Retailers say shoppers into a bookstore in mind when, "today I'm going to buy 4 books, a box of greeting cards and a magazine of art, so the first thing is to get a basket to put these things. ”

However, common sense tells us that people are not like that. More likely is: people into the bookstore wants to buy a book, after finding this book in the store, you may encounter other things worth buying. Retail core is here, if shoppers stopped short of an impromptu shopping behavior, I believe, our entire economy will collapse as a result. For many stores, and additional impromptu sales are determined by the size of the store and the financial profit and loss.

All in all, shoppers hit the second wanted to buy something, she wants to be with a shopping basket can be relaxed a bit. If the shopping basket suddenly appeared (just around the corner, and you don't have to bend down to reach), she was likely to get one, then proceeds to buy the third and fourth books, maybe buy some more bookmarks.